Onunblocked Raises $15M to Build Web3 Loyalty Programs

Crypto with Roberto
2 min readMar 6, 2024

Onunblocked is modernizing loyalty for some of the biggest brands by merging traditional consumer touchpoints with gamified Web3 experiences. The company recently raised $15 million in a funding round and confirmed plans for a $LOYAL token. Onunblocked is led by the former CFO of Polygon.

To earn $LOYAL tokens, users can accumulate UCP by completing quests on the onunblocked platform. UCP can then be converted into $LOYAL tokens at the time of the token generation event. Onunblocked focuses on transforming the future of music and entertainment by creating bespoke NFT experiences for major brands like Billboard, Pepsi, Evite, Primary Wave and more. The company is building on the Flow blockchain and has partnered with some of the biggest names in music and entertainment.

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