Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

Robert Johnson
Dec 8, 2019 · 2 min read

A book that explains all that you need to know for increasing your online visibility when it comes to marketing your website is known as Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. The top marketing bloggers who wrote this inbound marketing book are known as Brian Halligan and Dharmesh Shah. With their experienced knowledge and insight for marketing, they are able to give readers the most current information for the behavior of customers when it comes to their online digital preferences.

It has been proven that outbound marketing methods are less effective than inbound marketing methods, so the discussion of using inbound methods for success is what the reader will be looking to experience. Consumers tend to not be okay with email blasts, cold calling, or receiving direct mail for a company’s services. Consumers lately have been much more interested in doing on line research for products and services that they are interested in.

The change from outbound marketing to inbound marketing is an opportunity for marketers to make the most of the online shift. Now strangers will easily be able to turn into website visitors and those visitors are able to easily be converted to leads. Nurturing the leads is what’s important to getting these consumers to become happy, loyal customers.

Insights that can be gained for increasing marketing values:

· Inbound marketing — The strategies that are used, reputation building and progress tracking

  • Visibility — The importance of content for helping you get found more easily
  • Customer Conversion — Converting your prospects to leads and then into customers
  • Better decisions — Choosing agencies, campaigns, and the right people

Reputation is Key

As the marketer, it is important to know just how important your online reputation and overall presence is to the consumer. Without a good reputation, you will have a hard time gaining those leads and possible customers. When the behavior of the consumer changes, the marketer must adapt, just like when technology changes. The key is always being able to go with the flow of what’s currently in.

About the Author

BRIAN HALLIGAN

Brian Halligan is a Cofounder as well as CEO of Hubspot. He also contributes largely to the research sales and software for inbound marketing, so he knows a lot about how effective this form of marketing is and how well it helps online businesses. He has experience in the growth and transformation of online business which means that his knowledge is quite valuable. Brian is also a teacher of Entrepreneurial Product Development.

DHARMESH SHAH

Dharmesh Shah is the known cofounder and CTO of HubSpot. He has also previously started 50 other investments for technology related purposes; in that he has been named and angel investor. Dharmesh is also the known author of OnStartups.com, a blog site that has more than 400,000 active members. He speaks quite frequently when it comes to discussing the topic of startups. He is well known to be highly knowledgeable when it comes to starts and overall success in the world of online marketing.

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