UnMarketing: Stop Marketing. Start Engaging

Robert Johnson
Dec 8, 2019 · 3 min read

Cold calls are slowly but surely becoming something of the past as well as junk mail to the email inbox and physical mailbox. Most consumers nowadays generally don’t want to be bothered with any of the above mentioned forms of marketing because they live busy lives and want to be able to look up the information for products or services on their own time. This is why outbound marketing is becoming a thing of the past. Out with the old; in with the new. Read more here about inbound marketing books.

Engaging with your customers is a much better option, and if it is something that you are ready for, then it’s time to do less marketing and more customer engagement. Business and customer relationship is something that without a doubt is changing for sure. By reading Unmarketing, you will found out better ways to serve your customers with a more one-on-one approach. With this method you will be doing more listening to your customers in order to build a more trusting and stable relationship with them. By building trust then your customers will be more likely to come to you as their source of choice.

The customer and engagement tools used within this way of operating is more than just a loyalty program. These customers will not only favorite your business but they will rave, brag, and tell others about the great service that you have to offer.

Growing Your Customer List

Encourage your customers to give their information to you so that you can keep them up to date when information that you have to offer them. If the customers are first interested in what you have to offer then they wont be bothered by emails sent to them with exclusive information that you have for them to for the purpose of staying engaged with them.

Staying Connected with your List

By staying engaged with your customers, you need to keep in contact with them and show them that you care about their business and value that they value what you have to offer them. If they do not feel like you care about them then they will no longer want to consume what you have to offer.

Keep them Returning

The whole point of staying engaged with your customers is to keep them returning. By offering them advice, products, and services of value, you can be sure that they will keep coming back for more.

Take Their Feedback

In order for you to build loyalty with your customers, you need to better understand the needs that your customers’ have. You need to make sure you take action when it comes to their needs, and quick!


Personalized messages are great to have when you are trying to look into keeping a customer loyal. You should have personalized message streams for various different categories of customers which gives them an emotional drive to take action.

Advanced Personalization

Enhanced data analytics are used for creating the buyer persona messages that you require for different types of customers. They go off of sources that are both internal and external, such as demographics and specifics about a person’s family and way of living.

These are all aspects that should be used for proper engagement with your customers.

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