I start this story back in 1970, when a young man migrated across the world from El Salvador to Sydney in search for a new life. Over the following decades he worked job after job doing hard labor. In factories, painting bridges, driving trucks, stacking pallets in warehouses. Part of the union, on minimum wages.

My father, like my mother were immigrants and still are union workers today on award wages. They, like millions of others do a hard days work for a days pay and those values were instilled in me when I was 13. I began washing my dad’s truck and then scored the job of my dreams at IKEA. Working in the warehouse, putting boxes on trolleys and serving customers. …


What is Teamwork?

Teamwork is not about making everyone feel good and slapping each other on the back. I used to think teamwork was about getting along with everyone, but there’s a somewhat selfish angle to it as well. Here goes:

If you can’t do this, then how can you ever be the best at what you’re the best at?


People don’t remember what you said, they remember how you made them feel.

In the past decade I’ve gone from Trainer to Coder to Support Guy to Business Builder. I’m probably at the stage where I consider myself a Culture Crafter. What I do on a daily basis (along with any crisis that pops up!) is to craft, tweak, adjust and coach the culture of our company.

We’ve got 5 great Values. They’re not great because they are plastered on posters all over the wall in our office. In fact, they aren’t even on our walls. …

About

Rob Castaneda

Founder/CEO of @ServiceRocket. iDad. Bad Guitarrista. Football coach. Aussie in Palo Alto.

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