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Just happy to be here. Amongst my people.

We are conference aficionados at Kyan. As well as hosting our own, we try to visit as many as possible. This year already we’ve been to Bath Ruby, Pittsburgh’s RubyConf 2018, TNW 2018, Diversity in Technology, Accountex… and, of course, WXG. Rob Edwards reminisces and shines a spotlight on UX London’s TENTH year!

I went to UX London 2018 — the conference’s 10th outing and my ‘first time’. It felt like a good year to see what it’s all about. Kyan however are old hands at UX London, attending as far back as 2009.

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UX London 2009 (!?)

No surprises, it’s a conference with a focus on UX design and UX designers. It’s held over three days, with a rich array of speakers and high-profile brands. The days were split into various themes; day one was product focus, day two was users, and day three looked towards what the future holds. The first day was by far my favourite, and it gave me plenty of food for thought (and food too). …

Analytics and User Experience research. We think analytics and we think google analytics – data, page-views, bounce rates; in other words quantitative data.

As UX professionals we know that statistics cannot provide an accurate measure of how our users are interacting with our products and services. They can be used to get an indication of where parts of our product are working poorly, but the why behind these under-performing areas is unclear.

Observing our users

There’s no substitute for getting in a room with the users of our products and observing them — it allows for questioning and complete audio/visual feedback. However, sometimes this isn’t always the easiest feat. Resource, budget and time all play into achieving this holy grail of UX research. …

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On the 24–26 October, I attended the inaugural Leading Design conference, summarised nicely by them as: “a conference for people leading design teams, overseeing design direction, or instilling a culture of design within their organisations”. Put on by the maestros of web conferences Clearleft (dConstruct, UX London). This one pitched with a more focused agenda, and well timed with the industries maturing of the subject.

Now, I must admit “Leading Design” is quite a loaded phrase, and when I first heard of the conference it did sound fairly pompous. One might instinctively think of a traditional Creative Director or Head of Design roles when hearing this phrase. However this is 2016, and on closer examination of the themes & talks of the conference, the aim was actually to discuss the culture of design within an organisation, and how leadership can and does come from many different types of individuals. …


Rob Edwards

Design and web

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