Sales Funnel vs Website: Which One Is Better?
You find yourself at a crossroads. Two signs lead the way. Each route offers a drastically different outcome. But you have no choice. You must choose the direction your business heads right now. Sales funnel or website? The question seems simple. But it’s far from it.
Sales Funnels vs Websites
To understand the question, let’s pit the two together in a head-to-head matchup: Sales Funnel vs Website. Which one is better? And more importantly, why?
In one corner, we have the website. It’s the longstanding champion of the web. Although it has aged and weathered, it’s still standing big and tall. But let’s take a step back and look at this from a neutral perspective.
The question is this: What is a website in the first place?
From the outside looking in, a website is slew of information. There’s so much information, it leads to overwhelm. Sure, they’ve been around forever. But how effective are they? And how do we define a website today? And when faced with the task of building a website, what kind of website do you even build?
In the other corner, you have a sales funnel. Just one look at this towering behemoth reveals an immense amount of focus. He stares down the website with tunnel vision. His singular goal: kill and bury the website once and for all.
That’s because sales funnels are very intentional. Whereas websites are all over the place, sales funnels offer a single path forward. There’s no confusion when you land on a sales funnel. You know exactly what it’s designed to do. Unlike a website, there is one distinct path leading you through the entire process.
Let The Match Begin…
In the sale funnel’s corner, coach, Russell Brunson gives him a hushed speech. They do one final prayer and the announcer comes on the blaring loudspeaker.
The two fighters come marching into the center of the ring each ready to swing with everything they’ve got…
Okay. I get it. This little dramatization might seem like overkill. But it’s not. Because when you compare websites with sales funnels there is a clear and very distinct winner.
The truth is that sales funnels are gleaming little money-making machines, distinctly focused on driving the customer through a laser-focused journey. But websites are all over the place. As a fighter, you can imagine a website flailing its fists all over the place, trying to do a hundred things at once.
And The Winner Is…
When you have a choice to make between a sales funnel and a website, there’s only one clear winner. And its by a long shot. Sales funnels are the way forward. There is no alternative.
No matter how you look at things, a website is far too overwhleming. There are too many choices and there is no clear direction forward. So stop wasting your time with websites and start building sales funnels.