50 Best eCommerce Marketing Tips
Through time, eCommerce has evolved so much. From the mere setup of an online store to promotion in social media channels, the marketing strategy for eCommerce has evolved so much that it will be hard to keep up if you don’t keep on learning. Today, we’ll look into a collection of tips that eCommerce website owners are using today. In fact, we have around 50 tips for you to work with.
Search Engine Optimization
1. Learn SEO
Most eCommerce website owners just hire a professional SEO to do the job. They have their reasons. Most of the time, it is just because they are too lazy to learn SEO. But they don’t know that they are committing a grave mistake.
You see, eCommerce websites requires continuous optimization. If you will hire someone to do the optimization for you, you’ll soon find yourself broke.
The solution? Learn SEO. Don’t rest the rankings of your website on the hands of some self-proclaimed professional. Go out there, read some eBooks and attend some courses to learn more.
2. Do Your Keyword Research before You Do Anything
One of the first things that you’ll learn about SEO is keyword research. It is the first step of SEO for good reason. It is hard to optimize anything if you don’t know the keywords to target. So do your keyword research before anything else. There are some keyword research guides that can help you with the process.
3. Don’t Forget Onpage Optimization
Once you have your keywords down, you’ll like to optimize your site for them. This is where you tweak certain elements in the website to include your main keyword. This can be your title, meta description and others. This act is called onpage optimization.
4. Do Image Optimization
More than onpage optimization, you should optimize your images as well. eCommerce websites usually contain thousands of product images. Often, website owners don’t have the time and the patience to optimize each of them. Don’t do that. It will hurt your chances of getting ranked. Don’t be lazy and do your onpage optimization.
5. Make Your Online Store Responsive
Did you know that 80+% of online users are using mobile phones and tablets? If you don’t make your website responsive, the website will not look good on these gadgets making your visitors to look elsewhere. The number of mobile users has steadily grown over time and it continues to grow. Don’t get left behind by still using a template that doesn’t change based on the screen that’s viewing it.
6. A Little PPC goes a Long Way
If you cannot get ranked right away and you need to get some traffic to your site to get the sales started, you may want to get started with PPC. PPC stands for Pay-per-Click. It is a pay-to-advertise feature of Google where they instantly put your website on the top of the page without the need for SEO. It is a nice way to boost your site especially if you need some initial traffic.
7. Track Your Traffic
Once the traffic starts flowing in, it is time to track it. You may use some tools such as Google Analytics or use some paid tools like SimilarWeb and SEMRush. This will show you where the traffic is coming from and gives you an overview of the behavior of your traffic. This will help you in your decision to market from that time forward.
8. Give Away Freebies to Encourage Your Customers to Buy More
An easy way to market your website is to do it on the website itself. You can do this by providing seasonal or limited-time freebies for every purchase. I have seen some eCommerce websites giving away some old items stocks if a purchase reaches a certain amount.
9. Give Percentage Discounts for Signing Up
You can also open email signups and give them discounts in their first purchase. This usually gets over the barrier of not buying for new customers. When customers buy, they are usually on the fence about it. By giving them percentage discounts, you get over the barrier and just get them to buy.
10. Have Some Limited-Time Deals
Aside from freebies, you can also implement some limited-time deals. This can be amounts or percentage discounts that expires at a specified date. This usually gets people to buy.
11. Have an Exit Marketing Strategy
Some eCommerce websites have an exit marketing strategy. This is where they offer a deal at the moment that the customer is about to leave the page. This is a great strategy to get them back to the website to continue their purchase.
12. Have a Reward-the-Referrer Program
Referral marketing is one of the fastest ways to grow your customer base. One of the easiest ways to have a referral program is to reward the referrer. This can come in the form of an amount of money or percentage discount that is only accessible when they refer another person to the website.
13. Have a Reward-the-Friend Program
Sometimes, referral programs must be done the other way around. Instead of rewarding the referrer, it may be wise to reward the friend instead. This is what Uber did when they reward new users that are referred by other people.
14. Have the Best of Both Worlds
You can also choose to just reward both. This way, the referrer will be more motivated to share the referral program and the friend will be more motivated to create an account. It’s the best of both worlds.
15. Have a Consistent Name and Message
Branding is more than just a name. It is also not just about the logo. It is about having a consistent message across all platforms. Just think about the popular brands that you know. Think about the message that they are sending. Look at all of their social media platforms and see the message repeated over and over again. That’s how you create a brand.
16. Be Transparent
This is the age where people can easily catch you if you are being unreal. In fact, marketing has become so personal that people tend to buy more from brands that they trust. The easiest way to get their trust is to be transparent. Show who you really are even if you have something to lose. Your market will thank you for it.
17. Tell Your Story
If you want to go another mile, you can also tell your story. People love stories and they would be more than happy to listen to yours. You see, people want to see the human beings behind the brands. Sure, they may like your products and services. But if they don’t get to related to the people who are behind it, they will not relate with the brand.
18. Be Unique
Most marketers commit the error of trying to be the same as the next man. They have this philosophy of looking at what successful marketers are doing and then copy it. While this can work, the effect doesn’t last. In time, there will be hundreds of people doing the same thing. For the customer, it gets boring. So be unique. Aim to stand out than to blend in.
19. Create Personal Experiences
You can also augment your brand’s story by sharing the story of your customers. You can ask for more than just reviews. You can interview them to see how much your brand has changed their lives. This is a good idea for content or a promotional video for your brand.
20. Have a Blog
Some eCommerce website owners think that they don’t need a blog. They are selling stuff online and they think that blogging is simply a waste of time. But it’s not. Blogging is essential not only for content marketing but also for standing out. Don’t be like other brands that are just focused on selling. Focus on giving information as well. You can only do that if you have a blog.
21. Write Long Form Content
When you blog, it is easy to rush the process and just stick with shorter post. While this can work, it hardly ranks on the search engines. Nowadays, the search engines has developed a liking to long form content. These are content that has at least 1000–2000 words. The longer, the better.
22. Support Your Content with Statistics
If you have been writing content for quite some time, you’ll find that it is easy to hit the wall when you need to write more than 1000 words. With this, you can support the information in your content with some statistics. Fortunately, researching statistics has become really easy. Just search for them on Google and you’ll get lots of results.
23. The More Graphics, the Better
Aside from statistics, you can also increase the value of your content by adding some graphics. Graphics can come in the form of tables, graphs, self-generated graphics, screenshots or stock images. What this does is it makes your content look more interesting. Instead of just having a big block of words, you have images to break each block making it easier to read.
24. Provide Visual Content
If you will look at some of the most popular brands, you’ll find that they usually have a visual element in them. But they don’t stop with just providing images in their content. They also create visual content. This often comes in the form of infographics and they are highly shareable. So if you want to get the attention of your market, creating content like this helps.
25. Create Videos
Aside from infographics, you should also create some videos. These days, users are now more open to videos. They can stream it even in their favorite social media sites. You should tap this trend by creating some videos yourself.
Note: This article was originally published on the OSI Affiliate Blog. To see the whole article you can go here