50 Ways to Promote Your Shopify Store

Robert M Kilonzo
Aug 22, 2017 · 4 min read

Not earning enough money in your Shopify store? You may not be promoting it hard enough. Promotion is the answer to all Shopify website owners’ woes when it comes to getting more traffic and sales to their stores.

Today, you’re in luck for I am going to show you 50 ways to promote your Shopify store. This will give you plenty of choices so that you can choose the method that you are most comfortable with.
Are you ready? Let’s go.

1. Promote Your Store with Discount Coupons

We cannot talk about promotion without talking about discount coupons. This is one of the oldest ways that ecommerce website owners promote their sites and the strategy continue to work up until today.

You’ll see it even on big ecommerce sites. You’ll see a discount coupon on top of the page. They put it there for a reason. They do that because they want to attract customers by giving them some discounts on their purchases.

2. Offer Free Shipping

Aside from discount coupons, you can also provide free shipping. In fact, many buyers are discouraged from buying online because of the incredibly high shipping fees. Taking the shipping out of the equation usually makes people feel at ease that they’ll get their products without the extra cost.

3. Give Away Coupons in Exchange For Subscriptions

I could not stress how valuable a list is to an ecommerce website. It is like having a customer list and potential buyer’s list at the same time. You have this list that you can contact in case you have a new product or promotion and you will be able to do this with a click of a button.

However, you can only have a list if you start asking for it. The best way to do this is to offer an incentive in exchange for your customers’ emails. Sometimes, a simple discount coupon is all you need. In my experience, I found that the best time to promote this is right when your customer is about to buy something. The discount would often entice them to sign up.

4. Reward Referrals

What’s the easiest way to grow your ecommerce website? The answer is referrals. This is quite simple. All you need to do is implement a referral campaign using a software or an app. From here, your customers can start adding some referrals. Each referral should earn them points or rewards. These rewards can be a discount coupon or a free item in your store.

5. Reward Buyers

You should not limit your rewards to referrals. You should also reward your buyers. How? You can do it through buyer points.

You’ll see stores do this all the time. They will usually have this loyalty card that accumulates points based on the number of purchases that the buyer has done. These points can then be converted into something useful — It can be converted to spending money or it can be used to get discounts on certain items.

6. Have a Facebook Presence

Just because you have an online store doesn’t mean that you don’t need a Facebook presence. In this age where everyone is scrolling on Facebook, it is more important to promote your brand on Facebook than before. In fact, you should have a Facebook page by now. This will help you reach your audience on Facebook as you promote your posts and pictures of your items.

7. Sell on Instagram

You should not limit yourself with Facebook. Instagram is another platform that works extremely well with Shopify websites. Here’s what I do. I take pictures of my products and I post them on Instagram. Then, I engage by following some people and liking and commenting on their photos. When I get a decent amount of followers, I will contact some Instagram stores with the same amount of followers and ask them for a Shout-for-Shout campaign. This would often shoot my follower count through the roof and land me a good amount of traffic and sales in my Shopify store.

8. Advertise on Facebook

Now that you have a Facebook page, you should not forget how powerful the platform is when it comes to targeting people. I love its advertising platform because it allows you to not only choose the location and other demographic details of your target market but it will also allow you to customize your target market’s interests. This is very useful in getting only the most relevant traffic to your website.

9. Advertise on Google

Another place that is worth advertising on is Google. Even though most people are on social media websites nowadays, they still use Google when they need to look for something. When they do this, your brand needs to be in front of them.

Note: This article was originally published on the OSI Affiliate Blog. To see the whole article you can go here http://www.omnistartell.com/blog/50-ways-promote-shopify-store.

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Robert M Kilonzo

Written by

osi affiliate software, ecommerce marketing podcast, running with the horses

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