Best Way to Promote My Etsy Store

Robert M Kilonzo
Jul 21, 2017 · 3 min read

Online selling is no longer reserved for eCommerce platforms like Shopify and BigCommerce. Today, there is Etsy — a place where you can sell what you have created.

What is Etsy?

Etsy is an online selling platform for creatives. Instead of the usual approach to selling that focuses on having a product and selling it, Etsy provides a custom designer feel to their product. Some may even feel as if they are shopping for specialty products in a boutique when they visit the website. That’s how different their approach is compared to websites like eBay and Amazon.

Why is Etsy a platform for creatives?

Well, its platform is more about showcasing a product than closing a sale. They focus on the design of the store and the uniqueness of the products. This approach is perfect for one-of-a-kind items that are crafted by creative people.

Why is Etsy so popular?

As marketing leaned towards the visual elements with the introduction of Instagram and Pinterest comes a trend in creative products. Today, customers are interested in more than just fulfilling their needs. They are now interested in obtaining products that are one-of-a-kind and made with love. Because of this, the handmade industry has prospered and Etsy is one of the main places where these products are sold.

Aside from its popularity, Etsy is also a great stepping stone for creatives to start selling their products. First, it is incredibly easy to set up a store. They don’t need to spend a lot of money just to set up their own business. They can start selling right off the bat. Prices are fixed leaving no room for clients to haggle. This is good for the artists for they can set their prices right from the beginning.

Now that you know that setting up an Etsy shop is easy, you may think that everything will be rosy once a store is created. However, you’ll find that although setup is easy, Etsy also gives you hundreds of thousands of artists to compete with. If you don’t bring your A-game, it is easy to get left behind.

With this in mind, I came up with the perfect strategy on how to sell your products. Here are some strategies that can help get your Etsy shop noticed in the midst of competition.

Strategy #1: Etsy In-House Promotion

Once you have set up your Etsy shop, you’ll find that the tool also has features that can also give instant exposure for your store.

First, it gives you a free Google listing. This means that if you did your SEO right, search engine surfers will easily find your products.

Aside from this, they also promote items in their community. Etsy shop owners can now pay to have their items prominently listed in the website. Budget can go as low as $1 a day and shop owners are billed only when people click on their ads. In my experience, it seems that Etsy is a great place to promote your products because the market is already interested in searching for interesting products to buy. It is the best strategy to acquire new customers to your Etsy store.

But don’t forget to track your analytics. Unlike ordinary eCommerce websites where you have to set up analytics, Etsy has everything built-in. Their dashboard provides a wealth of customer information including how many people are visiting your store, what they are buying, where they are coming from (location and products they clicked) and what keywords are they using to search products. You can then use this data to determine what products to sell and what products to pull out.

Note: This article was originally published on the OSI Affiliate Blog. To see the whole article you can go here http://www.osiaffiliate.com/blog/best-way-promote-etsy-store.

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Robert M Kilonzo
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