eCommerce SEO: The 3-Step Keyword Research Process to Getting More Google Traffic

Robert M Kilonzo
Aug 22, 2017 · 4 min read

Follow this eCommerce SEO guide to get more Google traffic.

You may have reached this page because your eCommerce website is not getting enough Google traffic.

You may have tried every trick in the book: you have optimized your product pages perfectly and still find yourself not ranking for any of your target keywords.

The reason?

It is not because product pages uses dull keywords that are harder to rank.

It is because you are targeting the wrong keywords.

Today, I’ll show you a 3-step process I used to find the right keywords for more search engine traffic.

The 3-Step Keyword Research Process to Higher-Ranking Product Pages

Here are the steps to my keyword research process.

STEP 1: Rank Your Online Store with the Right Keywords

STEP 2: Learn How to Steal your Competitor’s Traffic

STEP 3: Do the One Thing That Most eCommerce Websites are Not Doing to Rank Higher

Here’s why it works…

This process focuses on getting the right keywords BEFORE you do any type of promotion. You’ll learn the characteristics of golden keywords and steal your competitor’s traffic. You’ll also learn how to use all the keywords you gathered in a fresh, new way to get more traffic, rankings and sales.

STEP 1: Rank Your Online Store with the Right Keywords

You cannot expect to find a gem if you don’t know what it looks like.

The same is true for keywords.

Choosing the right keywords starts with knowing the characteristics that makes some keywords special.

Use Longtail Keywords for Product Pages

Did you know that 70% of search engine traffic comes from longtail?

You need to use ultra-specific longtail keywords for product pages for 2 reasons.

  1. It is easier to rank
  2. It is the keyword used by people who already have the intent to buy the product

What type of longtail keywords should you go for?

According to Neil Patel, 4-Word Keywords are perfect for product pages. This is because longer keywords are more descriptive.

Just don’t go too crazy and include 10-word keyword — that’s going overboard.

Also, it is important that longtail should be as descriptive as possible. Why? So that people can find your product page.

Think about it. Which would you search for when you want to buy a Plasma TV?

“Plasma TV”?

Or

“Hitachi 39″ Class 720p Slim LED HDTV”
It seems that Amazon knows what to do:

Once you have some keyword ideas in mind, be sure to plug them in the following tools to get longer keywords.

One of the tools that I love is Google Suggest. This is already integrated into the Google search bar so you don’t need to install anything.

Just type in a word and watch the search bar magically append more words to your search.

Another tool that I love to use is UberSuggest. This allows you to get some longtail keyword ideas through particular letters.

Gather all the keywords in a spreadsheet.

You can use these keywords later as you plug them in Google Keyword Planner for competition tracking.

Note: This article was originally published on the OSI Affiliate Blog. To see the whole article you can go here http://www.omnistartell.com/blog/ecommerce-seo-3-step-keyword-research-process-getting-google-traffic.

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