Ultimate Guide to Marketing a Store — Chapter 2 — On-Page Optimization

Robert M Kilonzo
Aug 24, 2017 · 3 min read

In this chapter, you`ll discover

  • How to Create Search Engine Friendly Title Tags
  • How to Use Header Tags for SEO
  • What Makes a Good SEO Product Description
  • How to Create Categories with SEO in Mind
  • Create SEO-Friendly URLs
  • Improve Your SEO Using Alt-Text on Images
  • The Importance of Canonical Tags

When eCommerce business owners think about rankings, they usually go ahead and build backlinks.

But this is a grave mistake.

You see, the search engines just don’t work this way.

Sure, they look at your backlinks to determine the topic of your website and they put a lot of weight on that.

But they also look at what’s INSIDE your website.

What does this mean?

It means that search engines also consider your website’s content and HTML tags.

So what should you do?

That’s simple. Optimize your website for your desired keyword and that will do the trick. What this does is confirm that your website is indeed about your target keyword.

The result?

Higher search engine rankings.

Here are some factors that you need to look into when optimizing your website.

How to Create Search Engine Friendly Title Tags

Title tags are quite the same as name tags. It is the first thing that anyone sees when they visit website.

Like a name tag, it shows the brand of the website along with its main topic. This introduces the website to anyone that comes across it — whether it be a human or a search engine robot.

Title tags are especially helpful for visitors because it helps them get a glimpse of what the website is about in just a short phrase.

And it is helpful for search engines for it tells them the main keywords that the website is going for.

Title tags are also valuable for product pages for it helps the visitors understand the product page.

So how can you optimize your title tags?

That’s depends on the page.

For your homepage and other related pages (privacy policy, delivery policy, contact page or about page), you just need to include your main keyword (what your website primarily sells) along with its brand name. That will usually enough to get it ranked with the right promotion.

Optimizing inside pages, on the other hand, can be a bit tricky. Some eCommerce website owners follow this rule for product or category pages:

Keyword — Main category — Brand Name

Here’s the format in action. Look at how Aldo followed the format showed above.

As you can see, they have the product keyword first (AFOALLE Flats), followed by the category (Women’s Shoes) and the brand name (ALDOshoes.com).

This works because of three things.

First, having the product keyword at the beginning gives it a higher chance of showing up in search.

Second, having the category next to the product keyword also gives the listing a chance to rank for the category keyword.

Third, the brand name is kept intact. The link looks natural and the brand is instantly shown. If the brand has enough of an authority, this alone can increase the chance of getting clicks from searchers.

However, all of these will end up in vain if you did not do your keyword research. So do that before you attempt to optimize anything.

Note: This article was originally published on the OSI Affiliate Blog. To see the whole article you can go here http://www.osiaffiliate.com/ecommerce-marketing-guide/on-page-optimization.html

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Robert M Kilonzo

Written by

osi affiliate software, ecommerce marketing podcast, running with the horses

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