Robert LingardThe Influencers’trap and the Law of CoherenceMarketing is one of those subjects that, considering what it is not (namely, a religion), sometimes is overinflated with opinions.Feb 2, 2018Feb 2, 2018
Robert LingardBROADCAST PR AND THE MAGIC OF ANCHORINGI have stated many times that the purpose of broadcast PR isn’t being viewed, listened to, or read by a large audience. The purpose of…Jan 29, 2018Jan 29, 2018
Robert LingardHOW TO MEASURE A BROADCAST PR CAMPAIGNReal entrepreneurs do not care that much about glory: they want to see the numbers. It’s the only thing they consider relevant and gives…Jan 29, 2018Jan 29, 2018
Robert LingardBROADCAST PR AND THE WATERFALL EFFECTIn this article I am going to underpin the necessity of a very well targeted broadcast PR campaign. I have already explained how you can…Jan 21, 2018Jan 21, 2018
Robert LingardHOW NOFALO.COM INCREASED ITS VISITORS BY 1000% WITH BROADCAST PRNofalo.com is the first travel comparison website in Algeria (premier comparateur d’offres devoyage organizes à partir de l’Algérie).Jan 19, 2018Jan 19, 2018
Robert LingardTWO KINDS OF BROADCAST PR THAT ARE DISMANTLING YOUR PROFITSIn his bestselling leaflet titled Growth Hacker Marketing (a 100-page book cannot be called differently), which contains plenty of…Jan 11, 2018Jan 11, 2018
Robert LingardWHY YOU SHOULD WRITE A BOOK FROM A BROADCAST PR PERSPECTIVEIf you are not sure about why or whether you should write a book, in this article I will give you a few sound reasons why you should do it…Jan 10, 2018Jan 10, 2018
Robert LingardHOW TO ATTRACT THE ATTENTION OF BROADCAST MEDIA IF THEY IGNORE YOUR PRESS RELEASES.If your business is considered too boring and not that innovative, you will have a hard time getting the press to consider giving you a bit…Jan 10, 2018Jan 10, 2018
Robert LingardBRAND POSITIONING: HOW DONALD TRUMP WON THE PRESIDENTIAL ELECTION WITH BRAND POSITIONING AND PRYou may like him or dislike him as a politician, but I am about to tell you that Donald Trump is by far not only among the best public…Aug 25, 2017Aug 25, 2017
