The Green Smoothie Problem: Why Others Don’t Buy Your Ideas
Jay Acunzo

Such a well-written and thought-provoking article, Jay. If you’re in business you need to persuade people why your ideas are credible and worth paying attention to. And the green smoothie is such a great metaphor because on the surface it seems so unpalatable. I’m going to use this article with my clients and then have them build a case for a service they want to sell. So useful!

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