This phrase worries me.
I understand and share your goals of equality but I fear the approach you describe here is deeply flawed.
By all means, we must stand up and fight those who speak against equality; but not to make them feel marginalized.
This method is flawed: “I am right, you are wrong; I will control you with shame”. You can’t reduce the amount of violence in society by adding violence. Shame is violence. That’s how oppression worked in the past, lets not replicate its schemes.
Please, read about non-violent communication.
By all means, confront those who speak against equality; but let your goal be understanding, not belittling or alienating them. The only way to remove discrimination is building bridges, not burning them. As a member of the most privileged group in USA, you can find ways to make people who discriminate relate to you, don’t burn this tool. That’s something that most people you want to fight for don’t have.
The way to go is to understand and to weave new narratives of inclusiveness that let those who marginalized see the other and themselves as one group.