Robert PrestonMarketing Mythbusters #3: Marketing is all about brilliant ideasMarketing is plagued by mythology. Day-to-day, we deal with many misconceptions and malversions: misguided ideas which too many business…Aug 22, 2018Aug 22, 2018
Robert PrestonMarketing Mythbusters #2: Marketing is an unnecessary business ‘cost’We’ve already looked at lead generation (and how it’s not the be all and end all of marketing) and big ideas (which are useless without…Aug 22, 2018Aug 22, 2018
Robert PrestonMarketing Mythbusters #1: B2B Marketing is all about lead generationWhen it comes to marketing, the world abounds with bad advice — soft soap and snake oil from self-proclaimed experts who don’t have the…Aug 22, 2018Aug 22, 2018