UX Strategy Blueprint Tool — DAY 78

Strategy is the core of consistent results. Coordinating actions and resources in order to reach expected and pre-defined outcomes is what make any challenge reachable. Strategy is about finding out the key challenges in a given situation, defining the desired goal and coordinating all the efforts in order to achieve that. Even though many people thinks that strategy is something set on the rocks, it’s not, strategy is a collection of ‘if statements’ that should be regularly evaluated and adapted. Strategy is based on facts, analysis, and planning, and is the logic behind the decision making.

In UX, as anywhere else, strategy is usually a big deal. The UX Strategy Blueprint is a framework adopted to guide the strategy in UX projects, and this is how it works:

Describing the elements of the UX strategy

  • Challenges: This is the problem being solved. The desire to move from one point to another. What should be done to reach the desired outcome?
  • Aspirations: What is the experience that you really want to deliver? What is the desired outcome? This is a good place to be inspirational, instead of brief and cliche.
  • Focus areas: Strategy is always about choices. This is where you establish your focus, the scope of your strategy, and this is very important as will be the guide for the whole decision making. It’s about priorities, not about ignoring the rest. It’s a good practice to indicate your focus for users, regions, services, use cases, and areas of UX, for example.
  • Guiding principles: Here is pretty much the approach that you will take to overcome and solve your problems. It’s specific and can even include a brief list of the main activities. What will be the mantras for your team? How will you make everybody goes to the same direction? These are the guiding principles.
  • Activities: As the name says, this is about what kinds of activities will be necessary to reach the solution (aspirations). This is not really a project plan with a list of the whole activities of the project, but more about the process to be followed and the main groups of activities that must be accomplished.
  • Measurements: Mandatory for any strategy plan, this is about how you are going to measure and control your strategy. If you can’t measure you can’t control, so here is the time to set your rules about how you will gather and analyze the data.

So, how to use it?

This is a very good tool to be used by small teams, with sticky notes, in a kind of brainstorming session. It can also be made inside an office by only one person, but I strongly recommend to do it in 2 or more people, as anything get’s more consistent with more brains thinking, right?

Follow the order: establish your challenge, go to your aspirations, and so on. Keep moving, feel as if you are sketching, first complete everything as you can, and then just go adding information to each element of the framework. As soon as you have it done you can just write everything down in one or two pages, and this will be a great representation of your UX strategy.



Roberto Pesce — aboutusers.com

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