Roberto R.

Furthermore, it seems that even those who aren’t vegan are researching plant-based alternatives to animal products — Google searches for the term “vegan” increased by 33% from 2016 to 2017, and searches for the phrase “non-dairy” surged by 222% over the same time period. And millennials are definitely on board with this lifestyle: up to 12% of millennials identify as “faithful vegetarians.”

As for the other part, the bit about vegans being superior, well, I’m sorry to break it to you, but vegans are superior. I believed this long before I was one, so it would be disingenuous to shirk from it now. It’s obvi…

Don’t forget that empty states (similar to 404 pages on the web) are not only about visual aesthetics and brand personality. They have a more important role in usability, too. Make them intuitive.