Three aspects to consider when designing your Retention Strategy — Summary Focus on Onboarding Add value in every release Fulfill your company’s mission for every customer/user Introduction I moved to Europe one year ago to consult marketplaces on their Activation and Retention Strategies. There has been a lot of times in which I have seen Retention curves like the green one below…

I was listening to a podcast the other day and the hosts had the following conversation: Alright guys, so you are on Facebook a lot, right? Nope, not as much anymore. Depress-book. I remember when I joined Facebook: it was the good old days circa 2007 (ten years ago 😅)…

So much happened at I/O 2017! Tech companies are making their bets and Google is not lagging behind. Before jumping into I/O 2017 implications for Retention, let’s take one step back and see how Android fits into the larger picture. The future is AI This is Alphabet’s revenue contributions by business unit in 2016…

“We need to improve Retention!”. This is a usual claim I hear from General Managers and CMOs. When this happens, I usually take one step back: what do you really mean when you say you want to increase Retention? Think about Retail, for example. At brick and mortar stores Retention…