Robin8 Acquires Hong Kong Based Millennial Influencer Platform Launchpilots
Shanghai, October 10, 2017. Robin8 (www.robin8.net), China’s leading influencer search engine and marketplace, just acquired Launchpilots, a HK based influencer marketing platform focused on millennials in China and Southeast Asia. China’s millennials are a new breed of consumers who will shape the future of commerce. Numbering more than 400 million, they have indeed become a consumer superpower. Launchpilots will add its 25,000 millennial influencers on Facebook, Instagram, Weibo and Wechat into Robin8’s search engine and marketplace of over 30 million influencers from celebrities, key opinion leaders to micro influencers in China.
Launchpilots is a Influencer platform that helps marketers mobilize millennials in China and Southeast Asia to share brand content with their peers. Launchpilots has a total reach of over 4,701,750 millennials across Asia with their powerful community of campus influencers. From FMCG, fashion and beauty, to F&B, travel and tech, Launchpilots helps brands reach millions of micro influencers all over Asia. Clients include Tumblr, Nike, Skullcandy, Yelps, Toms, Converse and others.
Jah Ying Chung, CEO and founder and SK OwYong, the VP of Engineering of Launchpilots, will join the Robin8 executive team and establish the HK office. Both will work closely with Miranda Tan, CEO and Hassan Miah, CTO and work closely with the Shanghai Office and NY office.
“Robin8 was seeking a partner to expand its China footprint and better serves its clients,” says Tan. “Launchpilots proved to be the ideal fit, both in terms of resources and organizational culture. It has a strong global network of influencers, deep understanding of the millennial Influencer industry in Asia and knows how to leverage technology to activate influencers. Now with Launchpilots, we can add Facebook and Instagram to our growing list of social media data integration.”
“With the explosion of mobile Apps, everyone wants to understand and manage their data across a range of social sites.” says Robin8 co-Founder and CTO Hassan Miah. Launchpilots expertise serving the millennial market on both Chinese and international platforms will accelerate development of the Robin8 proprietary AI engine that is so highly valued by marketers.
“Robin8 is a great partner for our millennial influencers,” says Jah Ying Chung, CEO and Founder of Launchpilots. Using Robin8, we can integrate their big data and artificial intelligence technology to connect our influencers with more relevant content and campaigns, while providing better tracking and ROI data to our brand and agency customers!”
ASIA’S DATA DRIVEN MILLENNIAL NETWORK
Robin8 is all about profiling, ranking and matching and is the first platform that allows anyone to understand their social data from a wide range of social sites. Robin8 now offers reach into China and South East Asia with a powerful platform for 16 countries, 25,000 Millennial leaders, 5 million millennial members, 30 million influencers in China from 16 different platforms and over 1.18 billion social reach.
Robin8 has profiled over 30 million influencers in China and crawls data from over 12 platforms including Weibo, Wechat, Youku, IQiyi, Bilibili, little Red Book and Taobao. Robin8 offers Brands deep insights from public social data from multiple social platforms and offers performance based campaigns where brands can create campaigns based on their objectives and KPIs.
Robin8 (www.robin8.net) is China’s leading Influencer search engine and platform powered by big data and AI. The company has profiled over 30 million influencers and completed over 4000+ campaigns.
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