Robin8 Launches World’s First Daily Ranking for China Wechat Influencers in 26 Categories
Advertisers can click on the KOL names on the ranking to review individual profile analytics.
August 7th, Shanghai — Robin8, Inc. (www.robin8.com), China’s first social media influencer search engine platform recently launched daily influencer ranking for 26 Categories of on WeChat. This means for the first time ever users and advertisers will be able to know who the top influencers are on a daily basis.
These 26 categories include: Airline, Appliances, Car, Babies, Beauty, Books, Camera, Electronics, Digital, Education, Entertainment, Fashion, Finance, Fitness, Food, Furniture, Games, Health, Hotel, Internet, Mobile, Music, Real Estate, Sports and Travel.
“We are really proud of this real-time ranking,” says Miranda Tan, Robin8 founder and CEO. “In the past advertisers had no way to get the most updated profile data from WeChat. Now with our tool, advertisers can get the latest results from dynamic ranking!”
According to Robin8 China CTO Calvin Wong, the ranking results will be updated every day at noon, China time. The ranking results is based on posts analysis for the past 21 days to reflect latest hottest trends and the most popular KOLs in market. The company plans to launch 7 days and 14 days option soon. Advertisers can click on the KOL names to review individual profile analytics.
Headquartered in New York with offices in Shanghai and Ukraine, Robin8 started out in Shanghai in late 2015 and launched China’s first influencer search engine. Powered by its proprietary profiling technology, Robins8 profiles, ranks and matches social media influencers with brands. It empowers users with their own data and helps brands to find the best match of social media influencers.
Now Robin8 is integrating blockchain technology onto its platform to provide trust, transparency, and personalization in the social media experience.
Robin8 has profiled over 30 million social media users and launched over 5,000 campaigns for brands include many prominent Fortune 500 brands.
Robin8 believes that daily KOL rankings will add a lot of value for the whole social marketing industry and plans to add rankings for Weibo, Twitter and Instagram and other social media channels in the future.
About Robin8
Robin8 is the leading influencer search engine and marketplace in China focused on people as media. It was founded to empower influencers to monetize their social media profiles and data, and allow brands to more effectively search, rank and match based on their needs.
Robin8’s Profile Management EcoSystem (PMES) seeks to disrupt the global digital advertising industry by adding blockchain to decentralize identity and return profile data back in the hands of the owner. Robin8’s value proposition is its trusted profile and proof of identity.
Robin8’s core technology is its proprietary NLP engine and PMES solution that allows Robin8 to profile, rank and match millions of people down to a science based on their social media data and allow any application to add their social data to the blockchain.
The platform is powered by big data and machine learning and has profiled over 30 million influencers in China. To learn more, please visit www.robin8.com.
