Top 3 Reasons to Invest in A Personal Brand

Personal branding is a key component of career management. Influencers, experts, and thought leaders alike discuss and promote the benefits of personal branding. While everyone has a slightly different opinion on exactly how to develop a personal brand, they all agree that some form of personal branding is essential for career development.

Social media and search results are now the primary tools used to screen and assess potential employees. Employers look to social media to decide whether you are credible and capable. Gone are the days of paper resumes and relying solely on earlier employers to check work experience. Now, social media makes it easier than ever to confirm your credentials with a few simple clicks.

What is personal branding? A personal brand is not the same thing as constantly talking about yourself. This is how NOT to build a personal brand. Personal branding is about understanding, demonstrating, and communicating your value to others. The heart of personal branding is not about you, but rather, what you can do for others.

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” — Tom Peters in Fast Company

If you’re still on the fence about personal branding, here are three reasons to invest in a personal brand, starting today.

You Already Have One

Whether you know it or not, you already have a personal brand. Social media has given way to a new level of awareness and identity. You are who Google says you are. Have you Googled yourself lately? Search results paint a picture of who you are, what you’re about, and your potential value. Positive, negative, or empty search results create an impression of who you are. Make sure the picture being painted represents you, clearly and accurately. While you didn’t necessarily ask for the canvas, you still control the brushes. Paint the picture that you want others to see.

Manage Your Career

Welcome to the new “Creative Economy.” Whatever your profession, we are working in an era where we create our own opportunities. We are no longer defined by job titles. An effective personal brand operates like an opportunity magnet. It’s not what you do but the value that you bring which matters most. We have become the masters [A1] of our careers. Social networks and unconventional paths have replaced traditional career ladders. You create and map the blueprint. The possibilities are endless. Seek the career you want.

The New Career Currency

A shifting employment market, combined with the rise of the technology sector, has had a profound effect on the workforce. Collaboration, technology, and a “do more with less” philosophy has forced a dramatic shift. Multi-functional employees are now the rule, not the exception. A personal brand showcases the full breadth of your skills in a way that makes it easy for people to understand and to relate. Personal branding has become the new career currency. With an unpredictable market, it’s up to you to spend wisely.

You can no longer afford to ignore the power and value of having a personal brand. Personal branding allows you to attract success, build credibility, and separate from the crowd. Like all things worth having, a personal brand requires work, patience, and commitment. The process of building your brand evolves naturally over time — and there’s no time like the present. Discovering your brand and telling your story are proven paths to success. Start investing in the Brand of You.

Click on link for a free eCourse, A Beginner’s Guide to Personal Branding

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Robin A. Henderson is a Lifestyle Entrepreneur with over fifteen years of executive leadership, corporate training, and branding communication experience with Fortune 100 Companies. She is the founder of eLearning, by Robin A. Henderson, an online training company helping people become the captain of their career.

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