This weeks: Forever Beta Inventory

A recap of essential, evolutionary and extraordinary things from the worlds of brands, technology & culture this week.


There’s your next deck sorted. Making GIFs is about to get a lot easier ///here

According to this Apple patent the keyboard may soon be obsolete ///here

Ikea is testing VR with a new kitchen experience ///here

How to overcome rejection more quickly ///here

Not just a cliche: why you should trust your gut ///here

Google launch Android Studio 2.0 to simplify the app building process ///here

Get to know Luka Sabbat, the 18-year old model and stylist you’re about to see a lot more of ///here


Creative brains need time off — how W+K’s London office is carving out downtime///here

An exploration of the relationship between freedom and the world wide web///here


A closer look at creative block and how to beat it ///here

About Forever Beta

Forever Beta is a strategic, award-winning, ever-changing, integrated creative + innovation company. Forever in a state of beta. Delivering fast, collaborative and effective communications. We help brands with the immediate needs of today, while strategically planning for the opportunities of tomorrow. Its innovation division helps startups and young companies scale and helps brands make and work in new ways with innovation.

Let’s create what’s next.

What we do

Brand strategy & comms planning, advertising & marketing, Retail strategy & development, Brand development, Creative concept development, Social media and content creation, Internal comms, Culture & employee engagement, Direct response and global DM, Technology and Innovation, Business transformation, Design studio.

How we work

We work to a 70/20/10 format on the principles of the 3 Es.

The essential (70%) Ideas that are essential to successfully answering the brief.

The evolutionary (20%) Ideas that indirectly answer the brief, but further drive success.

The extraordinary (10%) Ideas that go beyond the brief to imagine what the future of the business will be. Anything goes — from comms, to product, to business models.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.