This weeks: Forever Beta Inventory
A recap of essential, evolutionary and extraordinary things from the worlds of brands, technology & culture this week.
Adidas is looking to make content, not advertisements ///here
VR and the human experience ///here
Scientific proof for the old adage: Dress well, test well ///here
How Instagram is driving decisions at fashion brands ///here
The precarious state of logo design today ///here
Oculus adds new social features ///here
James Jebbia on Supreme’s considered expansion ///here
A look at the interplay between creativity and innovation ///here
In celebration of International Women’s Day, Hummel designed kits with a built in Hijab ///here
An Interactive look at 25 songs that demonstrate the direction of music ///here
About Forever Beta
Forever Beta is a strategic, award-winning, ever-changing, integrated creative + innovation company. Forever in a state of beta. Delivering fast, collaborative and effective communications. We help brands with the immediate needs of today, while strategically planning for the opportunities of tomorrow. Its innovation division helps startups and young companies scale and helps brands make and work in new ways with innovation.
Let’s create what’s next.
What we do
Brand strategy & comms planning, advertising & marketing, Retail strategy & development, Brand development, Creative concept development, Social media and content creation, Internal comms, Culture & employee engagement, Direct response and global DM, Technology and Innovation, Business transformation, Design studio.
How we work
We work to a 70/20/10 format on the principles of the 3 Es.
The essential (70%) Ideas that are essential to successfully answering the brief.
The evolutionary (20%) Ideas that indirectly answer the brief, but further drive success.
The extraordinary (10%) Ideas that go beyond the brief to imagine what the future of the business will be. Anything goes — from comms, to product, to business models.