Change by Design chapter 4

A reflection about the thinking design.

The design thinking has the objective to exploit the creativity of everybody.

Creativity defined as the power which has an individual to create, that is to imagine and to realize something new. The thinking design means being in sync with the individuals and the culture who surround us, to have the experience and the wisdom to identify the real problems and have the capacity to imagine and to implement solutions. The design thinking, it is to put the thought of the design within the reach of everybody. It is focusing on users that real solutions are appearing. By asking to the users to think of their own problem, new ideas are going to emerge. Everybody can develop ideas and by extension to have some creativity. What is very interesting in the thinking design it is the diversity of the people. Every users are different. The positions will be different and lead to unique results. I think space design the design thinking is very important. As a space designer, our goal is to help individuals live more easily in their environment. It is discussing with users and their experience of everyday problems that occur easily. It is also a good tool in the community. All participants find themselves involved in the project and will invest in it.

A reflection about the prototyping.

The innovation is the objective of every designer. The innovation, it is to try to improve constantly the existing in a radical way. It is to create something new. Before arriving at a finished product it is necessary to pass by several steps. One of this is the prototype.

David Kelley calls prototyping « thinking with your hands ».

The author explains that to try something by building it is the best proof of the experiment. I also think that the creation of a prototype is something essential. It is for me the way means to realize a project. And it is the stage which I do not make enough.

The prototype is dedicated to its destruction. The idea to create something for “nothing” is very difficult, that is why the prototype is boring. But although the prototype is short-lived, it is very useful.

The prototype also asks for resources. But any basic materials can serve to make prototypes. The spending material can be small if we use some paper or some cardboard. The purpose of the prototype is not to be a finished object. But an object which is going to serve as base of research. Once the prototype designed, we are going to be able to see the strength and the weaknesses there. With a physical shape if something is not instinctive we notice it immediately.

The level of precision is also going to evolve in time. For example in space design, during the creation of model, we are going to create at first summary models. With cardboard we are going to be able to place elements, observe if the set works and is coherent. Then secondly we are going to develop a model with materials and colors to have more details. (Although the author explains in a paragraph that to create a prototype for a project of space is difficult, because too big. I think that a small model can be qualified as prototype).

A prototype also allows to communicate much more easily. If a designer shows a physical object, or something who begins to look like the final project to a customer. This one is going to be able to realize the end of the project. The customer is going to be able to imagine to use it and to appropriate it.

Can the thinking design have an end?

Bruce Nussbaum, pope of the collective intelligence and the co-design, defines the design thinking as a failed experience. He blames the design thinking to have brought to the society all he could give, and now he limited the development. The design thinking aims to be accessible to all but he can be badly included, or not adapt itself to an environment. The design thinking is the creation. It has to go in all directions, ideas must be discussed, disputed. But we can ask themselves, the question of design thinking in the context of a regulated environment too. I think that little company agreed disorder that accompanies creativity. Design thinking can turn into closed process.

Bruce Nussbaum brings his answer. He recommends a more sociological and psychological approach, where creativity emerges from the activities of a group rather than a brilliant individual or implementation steps of a particular process.

I am convinced that everyone can be creative. I also believe that creativity has to be free, if it is too led the result will not be the collective desire.