It beggars belief though that WEMA Bank would ‘suicidal’ itself if all you say is true. I cannot for the life of me understand why anyone would bank with a bank just because Basketmouth says to or the winner of the brain deadening big brother. So it would be interesting to really understand that this or that is what they must have been thinking.
I think the marketing campaign should focus on trust…I cannot say I would sleep easy with my money in the hands of Wema bank. My perception is they know as much about banking as I do which is close to zilch.