Welcome to CUSTOM

Robin Wong
Aug 8, 2017 · 3 min read

The Fashion Industry as we know it is struggling to connect with consumers — the magazine editors and fashion houses that once dictated what the masses wore, have lost their place at the top of the pile.

Instead, an entire generation now look to a growing crowd of online bloggers and influencers for fashion advice. Technology has put a vast and highly diverse community of these Fashion Influencers within easy reach, and they are far more likely to inspire people with their trustworthy advice and attainable style than any magazine editor or glossy brand advert ever could — they are the Real Voices of Fashion today.

images courtesy of Sinead Crowe

This abundance of inspiration serves as one of the most powerful ways to find cool products ever, but if anything, this experience leaves us wanting more — what if you want to actually buy the clothes you see an Influencer talking about? Platforms like Instagram, Tumblr and Pinterest might be packed with inspiring posts, but they are notoriously hard to shop. The vast majority of posts rarely have links to products, and those that do often take you to dead ends as soon as the products mentioned sell out, it can be very frustrating.

This is why we are sharing with you the Beta launch of CUSTOM, a platform that aims to make it easy to find inspiration from the wealth of digital content that Fashion Influencers create, and even easier to buy the products they talk about.

Instantly see exactly what Fashion Influencers are talking about

At its core, CUSTOM is a fashion magazine — redesigned for the digital age — with a live feed that provides the ultimate view of what is trending in the world of Fashion right now.

For the first time, people have access to all the key trending posts, articles and videos from Fashion Influencers, from every major social network, together in one place.

Behind the scenes, CUSTOM uses Artificial Intelligence to check all the content from all the influencers and in real time check everything you can buy online right now. doing the hard work for you of hunting all those items down . This unique system is also great at finding a range of alternatives when the original item is no longer available or when you’re after something at a different price point.

Search results highlight trending products

For those who know what they’re looking for, a powerful search engine gives access to over 2.5 million products with the added benefit of being able to see everything that Influencers are talking about, highlighted at the top of search results. Consumers can now get the affirmation they need from people they trust when they need it most.

To wrap all this up, people wishing to purchase goods can make use of the universal shopping basket, which lets you shop from multiple sites all from the comfort of one page.

So… if you like the idea of seeing what the world’s most stylish influencers are talking about, packaged into an experience that’s been designed for the modern world of Fashion, then CUSTOM might just be what you’ve been looking for.

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