Robiny JamersoninFancy Pants GroupThe Dolly Parton Challenge: Our Favorite Examples and What Marketers Can Learn From ThemIf the Dolly Parton Challenge taught us anything, it’s that it pays to tailor content to different platforms.4 min read·Feb 13, 2020----
Robiny JamersoninFancy Pants GroupTiktok, Quibi, Byte, Lasso, and More: How to Navigate the Emerging Short-form Video PlatformsShort-form video is exploding. How can marketers take advantage of new platforms and drive growth?7 min read·Feb 11, 2020----
Robiny JamersoninFancy Pants GroupReport: Static vs. Video AdsWe tested video against static ads on Facebook. Check out what we learned.4 min read·Dec 19, 2019----
Robiny JamersoninFancy Pants GroupThis Week in Video: What Selena Gomez Means For Mobile MarketingWith the increasing quality of mobile-generated video, marketers need to prepare for a new social landscape.3 min read·Oct 30, 2019----
Robiny JamersoninFancy Pants GroupWhat Gen-Z Can Teach Marketers About TargetingHow intersectionality can fuel innovative marketing campaigns.5 min read·Oct 28, 2019----
Robiny JamersoninFancy Pants GroupData-Driven Marketing: Four Strategies for Smarter CampaignsReal disruption is about seeing data in a new way. These brands were able to do just that.2 min read·Aug 20, 2019----