Robiny JamersoninFancy Pants GroupThe Dolly Parton Challenge: Our Favorite Examples and What Marketers Can Learn From ThemIf the Dolly Parton Challenge taught us anything, it’s that it pays to tailor content to different platforms.Feb 13, 2020Feb 13, 2020
Robiny JamersoninFancy Pants GroupTiktok, Quibi, Byte, Lasso, and More: How to Navigate the Emerging Short-form Video PlatformsShort-form video is exploding. How can marketers take advantage of new platforms and drive growth?Feb 11, 2020Feb 11, 2020
Robiny JamersoninFancy Pants GroupReport: Static vs. Video AdsWe tested video against static ads on Facebook. Check out what we learned.Dec 19, 2019Dec 19, 2019
Robiny JamersoninFancy Pants GroupThis Week in Video: What Selena Gomez Means For Mobile MarketingWith the increasing quality of mobile-generated video, marketers need to prepare for a new social landscape.Oct 30, 2019Oct 30, 2019
Robiny JamersoninFancy Pants GroupWhat Gen-Z Can Teach Marketers About TargetingHow intersectionality can fuel innovative marketing campaigns.Oct 28, 2019Oct 28, 2019
Robiny JamersoninFancy Pants GroupData-Driven Marketing: Four Strategies for Smarter CampaignsReal disruption is about seeing data in a new way. These brands were able to do just that.Aug 20, 2019Aug 20, 2019