Your Media Business Will Not Be Saved
Joshua Topolsky

We fundamentally need a way for the audience to express they’ve gotten value out of a story, and spread it. Not putting up a barrier to reading it, not offering some trinket or “value add” in exchange, but honestly just saying to them — if you think this thing is worthwhile, pay something for it (1c, 25c, $1?) or distribute it to your friends and family, or both. Get rid of the link/favorite that has no distribution component, and let the user attach direct value. Show the reader a monetary estimate of how much value their “share” actually has. Many of us would then probably pay something instead to show our gratitude, because that share has decreasing value in an attention-starved world.

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