Rob LeathernSummary of “The Elevation of ‘Trust’”Rob’s latest blog asks why confidence in institutions is so low.May 28May 28
Rob LeathernWhy is Elon Musk Promoting this product?Actually, he’s not. It’s a deepfake video being used to promote an investment scam.Nov 28, 2023Nov 28, 2023
Rob LeathernAn Example of How OpenAI’s GPT-4 and GPT-3.5 Sometimes Produce Quite Different ResultsUnless you’ve been under a rock, you’ve heard of ChatGPTMar 15, 2023Mar 15, 2023
Rob LeathernVerifying Advertisers on Facebook & InstagramOver the past few months, people have asked me about Facebook’s advertiser verification process: who we verify, how we do it, and where…Sep 9, 2020Sep 9, 2020
Rob Leathern“The transformation is everybody’s job”If you can’t describe what you are doing as a process, you don’t know what you’re doing.May 29, 20171May 29, 20171
Rob LeathernWhy we sold Optimal’s technology to SovrnMy first company was also called Optimal (after we first called it XA.net, that is). My cofounders and I started THE NEW Optimal with the…Feb 1, 20174Feb 1, 20174
Rob LeathernMoving Back to the SF Bay AreaI’m starting a new role at Facebook in FebruaryJan 12, 2017Jan 12, 2017
Rob LeathernHeadlines Count As Much As Articles Do!Why we should delete tweets if an article title is correctedNov 22, 2016Nov 22, 2016
Rob LeathernAdvertisers Don’t Care About Fake News SitesNot yet. Soon, they might demand action from ad networksNov 10, 20162Nov 10, 20162
Rob LeathernLet’s Support Websites AND Avoid AdsHere’s a way you can do both at a realistic priceOct 30, 2016Oct 30, 2016