creating valuable content, building an email list/creating lifecycle marketing campaigns, building social media audiences, speaking with your customers/studying data to develop the product and marketing strategies best suited for your target audience, optimizing your website, etc
How to Build an Early Customer Base for Your Startup
Product Hunt
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This is what I found most valuable. The idea of competing against wealthy, entrenched companies is scary. But those big competitors employ people that don’t have your passion & endless energy, & that is their downfall & a startups fuel.

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