(Article originally posted on the Mad Mimi Email Marketing blog, but the thoughts herein apply to all copy and content — and all writing for that matter. Like all things Wallace-related, it’ll stretch your brain. Enjoy. Rob)
Weird headline. Let me explain. In high school, I was shy but liked girls and wanted a girlfriend. So, I asked a cool, Ryan Gosling-looking friend of mine (let’s call him Dylan) how to meet girls.