Co-founder of Botcopy.
If you follow the herd, chances are you’ll be average.
But if you follow your muse, you’ll wind up somewhere rare.
(Article originally posted on the Mad Mimi Email Marketing blog, but the thoughts herein apply to all copy and content — and all writing for that matter. Like all things Wallace-related, it’ll stretch your brain. Enjoy. Rob)
Weird headline. Let me explain. In high school, I was shy but liked girls and wanted a girlfriend. So, I asked a cool, Ryan Gosling-looking friend of mine (let’s call him Dylan) how to meet girls.