Kyle Staebell PR [thoughts on conversion rate]
PR is an interesting form of marketing. Most people don’t even know that it’s marketing — they think it is for image shaping (which it is for huge celebs etc I guess).
At the end of the day, all that matters is that PR has a high conversion rate. Ads have a conversion rate, meaning when you run an Ad a certain amount of people will buy your product. Well guess what — PR (meaning getting featured by online sites) has a higher conversion rate than Advertising!
For example, AirPR’s data show that PR generates conversion rates 10 to 50 times that of advertising conversions.
A recent Nielsen-inPowered study showed that earned media–which is just a fancy word for PR–is more effective than branded content at all stages of the purchase funnel.
check out my work here: www.crowdpr.co