so focussed on the immediate concerns of the UI, they were struggling to zoom out, see the big picture and think more strategically
The Industrialisation of Design (or why Silicon Valley no longer needs UX designers)
Andy Budd
22926
I mean, that’s exactly why you hire a UX professional and a visual design professional. If you want to save money with a 2-in-1 you’ll get strained talent; less quality.