Julia Child and my grandmother

It was PBS and the late 70’s, on my grandmother’s portable black and white tv in the kitchen, when I was first introduced to Julia Child. There was this tall lady, speaking with a very distinct voice, talking about her love for the dish that she was making.

I was six years old and my attention span was short. I would eat a bunch of goldfish, listen to Julia Child for a couple of minutes, and then run over to my grandmother to see what she was cooking.

Then I would ask, “ Grandma are…


image of Tim Ferriss no copyright infringements

There were several times, in my local Barnes and Noble, that I passed “ The 4 Hour Workweek” on the shelves. Each time with a disdainful eye and thought, “ Yeah, 4-hour workweek in my dreams. That’s a great marketing gimmick.”

I finally read the book. A baby boomer colleague could not stop talking about how this book changed his life. It was an aha moment for him. I have lots of respect for this colleague. So I decided it was worth my time to read the book. I read the entire book in three days. …


You need to have your own definition of success. Popular culture would have you define success as having a bank account with lots of zeros behind it.

Understandable, since human behavior is to see the top person, the one with the most, as successful. It’s also the stereotypical view of capitalism. The greedy and filthy rich just chasing after the ultimate dollar.

If you don’t know who I am, my name is Robroy Wiley. I’m a business exit planning strategist. In my conversations with business owners and entrepreneurs, it is inevitable that we will discuss how they define success.

Because…


PT Barnum’s autobiography there is quite a lot to take away from. He died in 1891 so how is his life relevant to us today? We have technology and more media than just the newspapers that he had, and we can reach a much larger audience.

In spite of these differences, the traits necessary to be successful in business and to build wealth have not changed. PT Barnum is even used in college marketing classes. He provides us with the classic example of how to use human behavior to our advantage in marketing.


Photo by Aditya Chinchure on Unsplash

Darren Hardy in his book — “ The Entrepreneurial Roller Coaster” states, to begin with, the end in mind. Where do you want to take your business? Micheal Gerber discusses in the E Myth about the difference between starting out as a mature business versus an adolescent one.

Exit planning is the North Star for an entrepreneur.

Why?

Vision and thinking on a grand scale. The first item on an exit plan is what is your vision for the business? How big do you see the business?

They say to think big. They say not to think small. This is…


Like clockwork Seth Godin’s daily blog post pops into my email. This morning’s post proved insightful to the work that I am doing. Over the past few months, my work has been focusing on the terms purpose and courage. How do I empower business owners to take action? Courage and purpose are the two principles that an owner needs.

As a business exit planning strategist, I realize that at the forefront courage and purpose are the two main drivers, second is the financials. It’s difficult to give up the known and move into the unknown. …


Photo by Jake Hills on Unsplash

Sam Goldwyn Sr. true purpose was love for his family, and he wanted to leave them a legacy. He was just not sure how. But it happened. The Goldwyn family is Hollywood legacy and their legacy spans three generations.

One of the most notable of the Goldwyn family is Tony Goldwyn. Have you ever watched the television show Scandal? Seen the movie Ghost? If so, you have witnessed his acting chops. Tony’s grandfather was Sam Goldwyn, Sr., who owned a part of the film studio Metro Goldwyn Mayer.

To say the least, Sam Goldwyn Sr. is inspirational. He was born…


Photo by John Silliman on Unsplash

Is the American Dream dead? Opponents would state that the American way of life has changed and never will be the same. They are correct on the latter and wrong that the American Dream is dead.

It’s clear they don’t understand that one of the essential ingredients, about the American Dream, is a sense of adventure. Which is why I soaked up every page of The 4-hour Workweek - by Tim Ferriss.

If you don’t who I am, my name is Robroy Wiley. I’m a business exit planning strategist. You would be correct in thinking that the name, Robroy, is…


A family’s success is not by default but achieved by design. There are many notable families with second and third generations that are living proof of this statement. In fact, there are examples of families in which the second and third generation creates more wealth than the previous generations. There are cases where these later generations have built careers on their strongest skills and can claim that they have made their own money.

What is important to understand is that the first generation built a framework that centers around three crucial components.

Gary Vaynerchuk is a living example. You may or may not have heard of Gary Vee, which he goes by on his YouTube channel. Gary was three…


Business exit planning is reverse engineering to succeed. How? We did it as children. We used reverse engineering when we were putting puzzles together. Every puzzle box had a picture of the end result on its cover. You had to figure which pieces went together to achieve success.

If you don’t know who I am, my name is Robroy Wiley. I’m a business exit planning strategist.

Robroy Wiley

on a journey towards freedom, fulfillment, and love around money and investing that aligns with my purpose.

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