Rob Saenz

Blessed to be a husband and father. Business Intelligent. Writer. I have no real idea of what it's like to be truly, deeply thankful. Am going to find out.


Fire Your Customers


I’m not trying to shock you when I say that you need to figure out a way to get rid of some of your customers.

I saw this when I worked in wireless: Some customers were literally more trouble (in dollars) than they were worth (in dollars).

Wireless carriers today aren't that different from insurance companies (ting, notwithstanding…


Bring Back the Bib

What I learned from Circles Conference, Back to Work and being a dad.

Merlin and Dan always come back to this idea of being comfortable with novice-ness…


Optimizing for Read


I recently was explaining to a few coworkers the difference between an OLTP database and an OLAP database.


Sorry, Robert

I ate your order


Last night, my wife and I agreed that we should have a little dinner and a movie after the kids were asleep. I took the baby with me and…

Publications edited by Rob Saenz

You don’t have to be nasty to someone when you disagree. Let’s collect opposite ideas while appreciating the people that think them.


Half an Inch


Just to get it out of the way, this article is about how the world has changed in the six or so years between the death of my 12.1" PowerBook and the

We wish we didn't NEED you…


When I heard the term “grudge purchase” recently, it really colored something in for me. All my life, I have worked jobs selling products (insurance, utilities, batteries) that people don't fantasize about owning. People dream about sportscars, iPads, furniture, granite countertops. They don't wake up hoping their furnace goes out so they can get a furnace genius…


Fire Your Customers


I’m not trying to shock you when I say that you need to figure out a way to get rid of some of your customers.

I saw this when I worked in wireless: Some customers were literally more trouble (in dollars) than they were worth (in dollars).

Wireless carriers today aren't that different from insurance companies (ting, notwithstanding…


The List


(thanks to Medium’s Luke E… this was recovered. Thanks, Luke!)

I’m 16 years old.

My dad told me not to worry about not having had a girlfriend, but think about *the* girl. Not if… when. He tells me I need to make a List.

On my list I should write all the essential qualities I want in a woman. I’m sure that “pretty” went on the top…


DON’T Let me write on my iPhone.


Wait. WHAT? I wrote this yesterday, arguing that Medium needs to hurry up and push that iOS app out the door.


Let me write on my iPhone


That’s really all. And I know that’s not a new wish.

But here’s why…


Winning without Elitism?


My friend Mike and I were discussing this excellent post by Golden Krishna which posits that slapping a computer interface on a human transaction does not actually…