The less aware of how the data is used the less power you have in the nascent society that we all live in. As everything provides an input into data collection, everything we do now to regulate and understand its impact will affect the future use of all data analytics…

The modern usage of analytics involves “the study of analysis”. Data Analytics is the modern technological tool that for providing tailored and personalised responses to customers, to business outcomes and to organisations wishing to understand and affect human behaviour. It is a tool that is ostensibly used to optimise the…

If the two biggest democratic upsets of modern history being the Brexit referendum and the election of Donald trump appear to be unrelated, then the reality of how data analytic companies have affected democratic processes will shock you. The neo liberal attempt to break up the world’s strongest ally groups…