3 Snippets™ for Successful Cold Calling (Part 1)
For many people the fear of rejection ranks high in their overall human fears. If this is your fear, I believe it can be overcome. Over my years in business development, I have had to cold call thousands of times. I have culled a few ideas for successful cold calling.
- Do your homework before picking up the phone. Who are you looking for? Name? Title? Area of responsibility? You may only know one of these — -that’s fine.
- Have your message prepared succinctly — -elevator pitch. All you are trying to do in your initial contact is get people to say is, “Tell me more.” Then, you can go into your full oration.
- Show respect for the other party’s time. I believe that this is probably the most important. If I am respectful, I will have done my homework. I will be prepared. I will not waste their time. I will be grateful for any assistance they can give me.
You still may not hop out of bed eager to make cold calls. But, with a few tips you can accomplish your desired goals and overcome your fear. If you enjoyed this post, please recommend or share. More to come…