What an excellently timed response to the “live video” boom that we are in right now. There is a tsunami of money and energy flowing into the live video platform from the “big players” and social media (the big players) has proven that we all like peeping in on each other’s lives from time to time. So what is the difference between sharing a heavily-filtered photo from the shores of the Maldives [after you get back to your bungalow which, has wifi] and the exact moment when you throw yourself across the finish line of your first Ironman, as you cross the finish line of your first Ironman? A lot. 
I completely agree that when done well (morning talk shows or professional sporting events), live video is an excellent way to engage with your audience, but the amount of effort that goes into doing it “properly” is often drastically underestimated. The analogy of “the current wave of live video products is like trying to make a thirty-minute pop song using only a recorder: horribly tedious for creator and consumer alike.” wonderfully brings fantasy back to reality. We as a society harp that if you have a camera, you can create content (which I agree with), but the amount of money that goes into the result of your competitor’s content is disproportionate. Will the scale balance itself out? Of course, it will, just as it did with all other disruptive and emerging markets, but think twice before stepping into the lion’s den.