Why kindness and generosity in business is not a weakness
The stereotype of a ruthless founder whose actions are driven by pure data is complete rubbish
Sep 7, 2018 · 5 min read
There’s this fictional guy in economics called homo economicus. He’s this fella who will always act in his own self-interest and will maximise whatever he can get from any situation. In the past, he was used as a model for how a human being would behave in different economic situations. But when economists based scenarios on him, they never seemed match what happened in the…

