Why kindness and generosity in business is not a weakness

The stereotype of a ruthless founder whose actions are driven by pure data is complete rubbish

Robyn Vinter
Sep 7, 2018 · 5 min read

There’s this fictional guy in economics called homo economicus. He’s this fella who will always act in his own self-interest and will maximise whatever he can get from any situation. In the past, he was used as a model for how a human being would behave in different economic situations. But when economists based scenarios on him, they never seemed match what happened in the…

Keep the story going. Sign up for an extra free read.

You've completed your member preview for this month, but when you sign up for a free Medium account, you get one more story.
Already have an account? Sign in

Robyn Vinter

Written by

National news journalist and founder of independent news site The Overtake. These are the things I've learned while building a news start-up

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade