
Another idea from David Wu is to include forces with motivations. In the job story format of Situation — Motivations — Expected Outcomes, the Motivation stage can be augmented by adding pull and push forces. Adding forces to a motivation is much like adding context to a situation. Let’s consider the mayday feature by amazon, as Ross Belmont put it:
…u described to me how a situation can capture a whole set of conditions, it struck a chord with me. When I add more context to a situation, I’ve found that it’s easier to design a working solution which also handles any anxieties which can push a customer away from using a product or feature.
Let’s compare:
vations in… designing products. They are meant to cut right to the job to be done by eliminating distractions. The job story encourages the product’s design process to focus on context, causality and motivations instead of assumptions, subjectiveness, personas and implementations.