You’ve tried everything, but your Cost Per Acquisition (CPA) is still too high? You’ve probably already figured out that you need to increase your Average Order Value (AOV) and Customer Lifetime Value (LTV). In this post, we’ll look at how you can increase your AOV by digging deeper into it. …

Why is optimizing your Landing Page so important? Because when does set it and forget it ever work for anything in marketing! In a previous life, I used to work for a Facebook marketing agency. Of all the clients that couldn’t get traction, one of the things they had in common was… failure to optimize their landing page. …

Landing Page Optimization A good landing page shortens a consumer’s journey from click to conversion, answers important questions to create clarity, and creates a clear directed path to your conversion goal. 👀 Look at your landing pages: Do they properly communicate your value proposition? Does it motivate consumers to convert? …

Modern business builders, entrepreneurs, and marketing teams are facing a mountain of challenges in getting returns from their ads nowadays. Macroeconomic responses to major political upheaval, pandemics, and changes to consumer behavior all play into this, but ultimately, every company’s revenue is at stake by not understanding the major ad…

You either read about it in the news already as “The War” between tech giants Facebook and Apple, or you may have been notified by Facebook directly. Either way, it’s coming soon, and it’s going to have a massive impact on your advertising, and small businesses in particular. There’s a…

Lots of people say it’s king. But the truth is Context is king and god when it comes to marketing, but that’s a topic for another post. This one is about getting your content marketing right, without having to invest huge amounts of time and money. Working with hundreds of…