Al CampaBeyond The Hype: Why ABM Is Not Working For Most CompaniesAccount Based Marketing (ABM) has been touted as a game-changer for B2B marketing, promising tremendous results in target prospect…Aug 2Aug 2
Al CampaThe Difference Between Being a Leader and Being in ChargeWe’ve all dealt with managers and leaders in business, and all of us can quickly tell you the good ones from the bad. But leadership is…Sep 13, 2023Sep 13, 2023
Al CampaAll About AttributionFew topics get a go-to-market leader’s heart racing like attribution. What might seem like an arcane exercise in accounting is actually the…Jun 30, 2023Jun 30, 2023
Al CampaSales and Marketing Alignment Starts at the TopSales and Marketing alignment is a critical aspect of any successful go-to-market strategy, serving as the foundation for organizational…May 25, 2023May 25, 2023
Al CampaOptimizing B2B Sales in a Post-Pandemic WorldMckinsey published some interesting research last month, The Future of B2B Sales is Hybrid, reviewing how the pandemic has changed the…May 27, 2022May 27, 2022
Al CampaMore on How to Build a Business on the SMB Without Going Out of Business (Part 2)As CMO of Nextiva over the last year, a cloud communications company that sells to the SMB, I shared some insights and learnings from the…Mar 30, 2022Mar 30, 2022
Al CampaMore on How to Build a Business on the SMB Without Going Out of Business (Part 1)I spent the last year as CMO of Nextiva, a company that sells cloud communications to the SMB, and thought I would revisit and update my…Mar 18, 2022Mar 18, 2022
Al CampainThe StartupWhy Cutting Marketing Right Now Is a Really Bad IdeaMarketing is key to revenue growth. Even if you can’t see it.Aug 7, 2020Aug 7, 2020
Al CampaDoing Business during the Coronavirus CrisisHow to Survive the Crisis and Thrive When it’s OverMar 31, 2020Mar 31, 2020
Al CampainDataDrivenInvestorHow the CMO Became the Most Important Position in the CompanyCMOs should be called Chief Growth Officers. And that role is critical.Feb 24, 2020Feb 24, 2020