Why Misunderstanding Startup Metrics Can Cost You Your Business
Mark Suster

My Japanese heritage has ingrained in me to look for the long term profit and not short term gains. Like Amazon, building a solid foundation, even though costly in the beginning, will allow a business to flourish. Using cash flow wisely and keeping expenses under control is the key. Splurge infrequently, save judiciously and spend wisely to create a strong business that will continue to bless the team and community. Thank you for the LTV/CAC > 1 & payback period analysis.