My Japanese heritage has ingrained in me to look for the long term profit and not short term gains. Like Amazon, building a solid foundation, even though costly in the beginning, will allow a business to flourish. Using cash flow wisely and keeping expenses under control is the key. Splurge infrequently, save judiciously and spend wisely to create a strong business that will continue to bless the team and community. Thank you for the LTV/CAC > 1 & payback period analysis.