Marcelo Rodi

You can get others to tell your story, or you can tell your story yourself.

The only way to get attention is to tell stories.

This future of social innovation requires us to also recognise change in this world cannot be designed as a strategy written for one organisation but has to consist of the investment in growing a movement of change, or shared intent, a mission which is an open invitation to take part and innovate together; a shared language and understanding of interdependent issues; and the distributed collective intelligence and agency of a movement. This is a future which fundamentally asks us to rewrite the models of change — from hard power to soft power, from command and control to protocols, mutual accountability, investment & system leadership.