I’m proud to announce this leadership transition news for AdMobilize and this next generation of leaders building it. Congrats to José Mora (new CEO) and Alejandro Gutierrez (new COO); you and the AdMobilize team are amazing, our clients love you, and you are ready! More details here. I’m truly thankful…

OOH Media & Digital Signage Navigate the Crisis Today, ad networks and digital signage screens are located everywhere in the brick and mortar world. I call it the “third screen revolution,” where digital signage is the last screen to be monetized (PCs and smartphones are the precursors). There were two key missing pieces for digital signage (in OOH…

Today, I wanted to share the news about AdMobilize being granted its first patent, as part of our IP portfolio strategy. The news was just released this morning and it marks an important milestone for our team; one of those moments the team further realizes that a long-term vision can…

These are the kind of game theory scenarios that constantly navigate in my mind. Can you imagine an industry where Internet tech giants start acquiring and investing in traditional OOH media companies? Well, it has begun. My sentiment is that digital signage and out-of-home related M&A and investment activity will…

Internal and external indicators point to the fact the industry is officially “crossing the chasm” in the adoption of computer-vision analytics across their networks. It was inevitable, as I have been expressing for years, but there is always that “natural, tech-adoption curve” that needs to be respected. We have been…

I love AdWeek in NYC; it always exudes elevated levels of “thinking collisions per capita” in the advertising industry. Obviously, I am not siloed on being bullish about the growth projections of outdoor advertising and digital signage. …

The hunger for real-time measurement and intelligence for OOH/DOOH is at a tipping point. To contextualize this current exponential demand curve, AdMobilize’s sales have grown about 1,100% over the last 2 years. …