Today, ad networks and digital signage screens are located everywhere in the brick and mortar world. I call it the “third screen revolution,” where digital signage is the last screen to be monetized (PCs and smartphones are the precursors).
There were two key missing pieces for digital signage (in OOH, communications, retail) to exponentially grow; programmatic and real-time analytics. …
Today, I wanted to share the news about AdMobilize being granted its first patent, as part of our IP portfolio strategy. The news was just released this morning and it marks an important milestone for our team; one of those moments the team further realizes that a long-term vision can actually come to fruition. Equally important, we are providing clients with technology which can enable exponential growth for their businesses, and ultimately, that is the holy grail of commerce.
I have always appreciated those companies that have products that actually can do what their patents claim to do. It took us 5 years, but today, the IP on the patent is actually a product that our clients and partners can use. I realize getting a patent does not dictate the success of any young tech company. Instead, I see it as another step in the right direction towards becoming a key piece of the puzzle, which will catapult out of home media’s growth into double-digit revenues from the total advertising global spend. …
These are the kind of game theory scenarios that constantly navigate in my mind. Can you imagine an industry where Internet tech giants start acquiring and investing in traditional OOH media companies? Well, it has begun.
My sentiment is that digital signage and out-of-home related M&A and investment activity will intensely accelerate from this point forward.
Netflix (NFLX) acquired a portion of Regency Outdoor Advertising for allegedly $150M (read)
McDonald’s (MCD) just acquired personalization tech firm Dynamic Yield for $300M (read)
Walmart (WMT) acquired ad technology company Polymorph Labs, undisclosed amount (read)
Firefly raised $21M last year from VCs including NFX, Pelion Ventures, and Decent Capital. …