Rodrigo Silveira

…he most powerful ways to turn prospects into aspiring heroes is to pit them against an antagonist. What’s stopping marketers and salespeople—the heroes of Drift’s strategic story—from reaching prospects in the new…

…ouldn’t predict that his email would go viral. Brian, Co-Founder of Captuvate, had heavily tailored the message to Charlie, and further personalized with a bespoke diagram to show how his product worked.