The more forward-thinking newsrooms get this. Quartz has launched a new app that turns news consumption into a conversation. It’s fun and different, but, again, it asks people to download yet another app — a dubious prospect. A better idea is to distribute and engage on the platforms that already have tens or hundreds of millions engaged. Buzzfeed is using the chat app LINE in creative ways, the Huffington Post is connecting directly with readers with Viber’s Public Chats and the Washington Post is publishing quizzes and games on Kik. The BBC, which is blocked in Iran, launched a channel on chat app Telegram in conjunction with its BBC Persian service and within two weeks had more than 100,000.