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Product and Experience Designer

Yesterday, I graduated from my master’s in User Experience and Interaction design. Honestly, I couldn’t have done this without my family’s support. For all the sacrifices they made to support my ambitious pursuites.

On one of these fulfilling milestones of my life, I want to visit back and reflect and thank my parents, sisters, family friends, mentors, and people who believed in me. That’s the only thing that gave me hope when things got tuff.

Talking of tuff things, I want to talk about some of those challenges. Even though I have shown the pleasant side of my journey, moving…

Here is a voice-based conversational interface we designed for the blind veterans.

I worked on the project with Priya Shah and Clara Mukanda, under the guidance of Lauren Dillard.

My takes aways

• Irrespective of what technology we use, the core focus of the design is identifying and validating the need

• Thinking about the impact and the value the product creates, before ahead adds meaning to the product development.

• As our generation keeps getting overwhelmed with the information, the way the content is consumed and interacted keeps changing, the information architect plays an important to shape and…

The goal of this research was to understand how the human-centered design framework of innovation, can be applied while designing AI-based products, and trying to answer what’s the role of designers while designing AI and ML products for people.

In the coming years, artificial intelligence and machine learning will impact most companies, a report from Mc Kinsey Global institute states. The simulation shows around 70 percent of companies adopting at least one of these types of AI technologies by 2030 [1].

That said, we have been asking the question for a long time — how does this technology affect our…

Picture by Luke Chesser from Unsplash

Here is an article that talks about what is SEO, user experience design, the intersection of these two disciplines, and how these two disciplines work towards a common goal.

What is SEO? And why is it important?

SEO is about bringing people to your site by ensuring it shows up in search queries.[1] A well-optimized SEO makes the website more friendly for the search engines and marketing the unique value of the site to the targeted users. SEO changes could be minor, but combined with other optimizations can result in impactable outcomes [2]

Role of UX designers.

In the context…

Here is a question ahead of us, should user experience designers use persona? Instead of answer this question with yes or no. let’s try to understand what is a user persona, and let’s discuss if it’s needed or not, where it’s used and why it’s used.

I have been in a situation when a product owner was asked, who is your audience? and sometimes I get to hear “Everyone”, now that we have built the product let’s figure out who our audience is. This kinda makes me think a lot. …


Project description

The mindful app is designed to provide students with mindful micro meditation tasks and help students make friends on campus.

We started with a How might we statement: How might we make students on the Jefferson campus do mindful exercises.

Learning objects: Through this project, we wanted to test the build measure and learn methodology, test and measure our assumptions through pretotyping methods from “The right it” book written by Alberto Savoia, Googles first engineering director



This interactive project was made out of e waste to highlight the problems related to global e waste issue.

Here is a reflection I am writing about, the best interface is no interface quoted by Golden Krishna.

Sometimes we as UX/UI designers get stuck in the mindset, lets make an app for everything, which limits us to screen-based thinking, and most of the time when you work for a company, it’s not always necessary you design apps and websites all the time. Designers should focus on being a better problem solvers first and understanding why you are designing and who you designing it for. People spending more and more time in front of screens and products being designed for…

Here is my attempt to summaries the last part of the book, The right it. In this, the author talks about various tactics toolkit, testing, pretotyping cheap and talks are a personal business of BusU ( university on a bus ). I will go through these points one by one

Tatics Toolkit

The author talks about four tactics

  1. Think Globally, Test Locally
  2. Testing now beats testing later
  3. Think cheap, cheaper and cheapest
  4. tweak it and flip it before you quit it.

Think globally, test locally

Here the author says it ok to have a global plan for your product, however…

John Rodrigues

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