Roger JacksonWhy marketing must come firstMany of us running small businesses can be tempted to view marketing as the end of the process, the window dressing, the bit that new…Mar 20, 2022Mar 20, 2022
Roger JacksonYour marketing is like your songLeonard Cohen’s “Hallelujah” is one of the world's favourite songs. It very nearly was lost without a trace. His own versions went nowhere…Mar 11, 2022Mar 11, 2022
Roger JacksonEt Tu BruteCaesar (according to Shakespeare) was particularly upset that his mate Brutus also stuck the knife in. Never was there a better example of…Mar 4, 2022Mar 4, 2022
Roger JacksonWhy is it so hard to accept even the most useful marketing feedback? It’s called the “Myside Bias”Evolution gave human beings many advantages, for example, we have really useful hands and an excellent self-cooling system. But it also…Feb 28, 2022Feb 28, 2022
Roger JacksonWhy marketing must come firstMany of us running small businesses can be tempted to view marketing as the end of the process, the window dressing, the bit that new…Feb 23, 2022Feb 23, 2022